The Times of India
Tanuj Lakhina
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Nike’s Mumbai Indians deal: A statement of intent in India’s growing sports market
Nike has entered into a multi-year partnership with Mumbai Indians to supply kits from 2027. This partnership marks Nike's return to the IPL after almost two decades. The new gear will be presented to MI's teams ahead of their upcoming seasons. This move sign…
European football teams' loyal fans will buy the official jersey even if it means spending Rs 5,000-6,000. In India, the market is very different. Look at the IPL teams, how many fans will actually b… [+40 chars]
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