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Nike’s empire under threat: $230 billion wiped off its value as sporting stars defect and new rivals gain ground
The world’s biggest sportswear company is battling falling sales, fierce competition from On and Hoka, and the loss of high-profile ambassadors including Kylian Mbappé and Lamine Yamal, as chief executive Elliott Hill attempts to restore its former dominance …
For decades, Nike has been more than a sportswear manufacturer. It has been a cultural phenomenon, a global symbol of athletic excellence and a brand capable of transforming ordinary trainers into ob… [+9339 chars]
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