BBC News
Alex Bysouth
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Pride, prestige, profile - the great Ballon d'Or campaign
The Ballon d'Or is football's greatest individual accolade - and the thirst to win it has grown in recent years.
Michael Owen tells a story about how when Liverpool boss Gerard Houllier rang to break the news he had won the award in 2001, the 22-year-old did not even know what the Ballon d'Or was.
Owen engaged… [+3570 chars]
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