BBC News
Alex Bysouth - BBC Sport senior journalist
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Pride, prestige, profile - the great Ballon d'Or campaign
The Ballon d'Or is football's greatest individual accolade - and the thirst to win it has grown in recent years.
An emotional Ousmane Dembele had barely settled back into his chair at Paris' historic Theatre du Chatelet last September, gold-dipped orb in hand, when campaigns for this year's men's Ballon d'Or pr… [+10604 chars]
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