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La Repubblica repubblicawww@repubblica.it (Redazione Repubblica.it) •

The NBA’s plan to conquer Europe

The NBA’s plan to conquer Europe

European basketball clubs face a choice: resist or join forces. The US model promises to transform the game both on the court and in the boardroom

The NBA is preparing to land in Europe. But behind the basketball, the real contest is largely economic, involving broadcasting rights, investment funds, arenas and new generations of fans. NBA comm… [+6073 chars]
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